Magento 2 is a powerful e-commerce platform that offers a wide range of features and tools to help store owners run their businesses more effectively. One of the key features of Magento 2 is its analytics and reporting tools, which allow store owners to track and analyze customer behavior, sales trends, and other important metrics.
Magento 2 comes with a range of built-in analytics and reporting tools, including the Reports page, which provides an overview of sales and customer data. The Reports page can be used to view sales trends over time, analyze customer behavior, and identify areas for improvement. Additionally, Magento 2 also offers an Advanced Reporting tool, which provides more detailed insights into customer behavior and sales trends.
In addition to the built-in analytics and reporting tools, Magento 2 also offers a range of third-party extensions that can be used to extend the platform's reporting capabilities. These extensions can be used to track customer behavior, analyze sales trends, and identify areas for improvement.
For store owners looking for a comprehensive analytics and reporting solution for their Magento 2 store, we recommend using Advanced Customer Tracking and Security Module